The multi-award and GRAMMY® winning label Platoon was acquired by Apple in 2018. The boutique artist services company identifies groundbreaking talent from around the world, while providing invaluable and innovative tools and services to build their careers and reach new fans. Platoon landed its first success shortly after their inception when they signed the then-unknown Billie Eilish, laying the groundwork for her ascent to global stardom, alongside other household names such as Mr Eazi and Victoria Monét. Current signings include Saint Harison, RZA, Zee Nxumalo, Gustavo Dudamel and the Los Angeles Philharmonic, Dalia Stasevska, and more.